Images are important on social media but they are not everything. An image will initially grab your audience’s attention but its then up to your copy to keep hold of it.
You don’t need to be an expert to write good copy, nor do you need to hire one. These five simple tips will get you on track to copy that converts.
1. Consider your purpose
You’ve probably heard me talk about the types of content you should include in your social media; it really goes without saying that your copy should reflect the purpose of your post. What is your goal? Educate, inspire, inform, promote? Write this down on a notepad or post-it and keep it in your mind as you put your words down – and make it clear from the start.
2.Less fluff, more substance
I love the occasional long story post, but most of the time I (and others) get lost if there’s too much “fluff”. Get to the point – especially if the purpose of your post is to promote or inform. Keep it easy to read with a maximum of 3-4 lines and then read it back aloud. Are there bits you could change or words you could take out? Social media is fast paced and you don’t want to lose your audience
3. Don’t try to sound like someone else
Write the way you speak or in your “brand voice”. If you sound like a real person in your copy your audience is more likely to be engaged. Think about what type of language your ideal audience relates to and work with that (unless it feels forced – then reconsider). Once you’ve found your voice, keep it consistent through your posts
4. Use Emoji’s
Used appropriately (read: sparingly) emoji’s add visual appeal and interest to your words. They can also be used to break up your sentences and paragraphs to make them easier to read. Just don’t go over the top and make sure they are relevant to your copy.
5. Image matters
Don’t do all of the above only for it not to be read. A bad image will mean that your audience won’t pause for long enough to even consider reading your copy. Your image needs to be visually appealing, consistent with your branding, and relevant to your post content.
Remember – practice makes perfect! You probably won’t nail copy writing straight away. I find it easier to write my posts in batches; when I get in the right mindset the words flow more easily.