Blog Posts

Once upon a time social media was about creating and posting individually great pieces of content.  Thanks to the world of Instagram, this has changed. Yes – your individual posts are important; the images should be quality, on brand, and the copy should be spot on. But if they don’t all fit … [Read more...] about Plan Your ‘Gram

I got click-baited yesterday. A page I purposely unfollowed a long time ago – Mamamia – popped up in my Facebook feed with an article where “A style influencer” would share “six easy ways to conquer Instagram”. I clicked through - not because I needed to know such secrets but rather because I wanted … [Read more...] about Click-bait, Mamamia and six REAL ways to up your Instagram game

I strongly believe that images are SO important when it comes to using social media effectively for your business. What I hear a lot though is that many of you are struggling when it comes to taking photos for your business. So, I called in an expert to help … [Read more...] about How to DIY Your Product Photos

What is a business mum? A business mum is a strong, passionate, and driven woman who wants the best for her family as well as herself. She wants to be present for her family, but also wants to satisfy what drives her intrinsically. She wants to overcome the challenges and obstacles that being a mum … [Read more...] about What being a Business Mum means

I’ve been asked a lot why hashtags are important when posting on Instagram. I often answer with this: Hashtags are to Instagram what SEO is to Google Without good SEO, your website won’t be found through using a search engine. Without hashtags, your content will not be seen by anyone who … [Read more...] about Handling Hashtags

Anyone who thinks teenagers spend the most time on social media clearly hasn’t spent 24 hours with a small business owner! It’s constant, to the point of you feel like you may as well have your phone surgically attached to your hand. But oh the drain of it! We’ve all experienced it. The pull … [Read more...] about Avoiding and beating social media burnout