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Let’s talk Social Media Strategy…

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Not gonna lie, defining my niche has always been a

Not gonna lie, defining my niche has always been a scary thing for me. "But what about the potential clients that come to me that are outside my niche?!? Don't I want them?!" ⁠
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I did want them, but it's time to put on my big girl knickers and nail down my niche. ⁠
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From this point on, you are my niche and I want to talk to you if...⁠
✔You sell products online⁠
✔Your products are in the fashion/lifestyle/beauty industries⁠
✔You are a mum, in Australia, working on this whole family/business/life balance thing⁠
✔You value the importance of social media for your business but don't have the time/knowledge/inclination to do it effectively yourself⁠
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This is so scary to post 🙈 but by doing this you will know whether I am the right girl for your business or not. And if you tick of the above? Then I definitely am and we should talk!

I had a client call me earlier this week after the

I had a client call me earlier this week after the changes to Instagram were released. She was worried/confused/bemused about talk she had heard about hashtags becoming irrelevant due to the introduction of keyword search terms. ⁠
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Here's what I had to say:⁠
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1. Hashtags are still an effective and critical part of your Instagram strategy.⁠
2. There have always been other searchable terms in Insta - your handle, name and hashtags. This is just a new one.⁠
3. That being said, this new function is pretty cool and definitely has it's place - it's great for product based businesses.⁠
BUT...⁠
4. The last thing we want to see is keyword-rich captions, just like we don't like copy on a website that is chock full of SEO keywords.⁠
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So I guess when it comes down to it, do the following...⁠
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1. Keep creating quality content for your audience - THIS is the best thing to do!⁠
2. Keep keywords in the back of your mind and throw them in sporadically (thanks Clueless), perhaps mainly in your CTA's.⁠
3. Keep those hashtag lists at 30 (quality) hashtags and rotate them.⁠
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(Pic @studio_ampersand)

Okay I need to know what team you're on - this is

Okay I need to know what team you're on - this is an important question. ⁠
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Do you like bananas? 🍌⁠
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I can't stand the taste, texture or even smell of them. I will stomach maybe half a banana in a smoothie but that's as close as I get. They are on my list of things I simply will not touch even to try and get my kid to eat it...

Are you in a "like pod?" *shudder* Or maybe you ca

Are you in a "like pod?" *shudder* Or maybe you call it an engagement group? I'm going to tell you why I think you should cut the cord...⁠
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Firstly, what are these pods? It’s a group of businesses on Insta trying to defeat the algorithm by liking/engaging with each others posts. The idea is that you're boosting your perceived importance to the algorithm which will then mean your content gets shown to more people outside your pod.⁠
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Except it doesn't always work like that. This article from @tribe says it better than I could...⁠
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"The bottom line is that those who use engagement pods are holding themselves back from growing their following organically. By only exposing your content to the same people repeatedly, influencers are limiting their reach, engagement and influence to a bubble. While this can help you sustain a low level of engagement, it doesn’t help to grow your following."⁠
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Also, pods are really demanding on your time! You're expected to engage with every post that everyone in the group puts up all the time - that's time consuming and I promise your time is better spent elsewhere. ⁠
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So what do I want you to do instead? Focus on creating GOOD content that targets and engages your real audience, post it consistently, and use the right hashtags. Also - engage proactively in meaningful ways. ⁠
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Curious about this? Have a question? Happy to chat - send me a DM if this needs clearing up for you!⁠

🎄Do you realise how close Christmas is?🎄 The

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